Author Archives: Jason Cobine

How do you calculate a powerful return on your networking investment?



A previous post explained why business networking is not a numbers game. This post explodes the myth that networking results are aligned with the number of events you attend, cards or contacts you collect, one-ones that you get in the … Continue reading

Posted in Business Networking, Business Networking Events, Business Networking Events, Business Networking Groups, Business Networking Groups, Business networking london, Business Networking Results, Business Networking Strategy, Business Networking Tips, Business Networking Tips, Business Networking Training, Business Networking Training, Lead Generation for accountants, Lead generation for solicitors, Marketing, Marketing for accountants, Marketing for solicitors, Professional Networking, Women's networking |
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Are you excited by a “moderately effective” networking group?



A recent survey on LinkedIn determined that 31% of those polled thought that networking groups or clubs were “moderately effective”. This lead to a contact deciding not to invest in any groups. This post opens the discussion on why groups … Continue reading

Posted in Business Networking, Business Networking Events, Business Networking Events, Business Networking Groups, Business Networking Groups, Business Networking Tips, Business Networking Tips, Business Networking Training, Ladies network, Ladies networking, Lead Generation for accountants, Marketing for accountants, Marketing for solicitors, Professional Networking, Women's networking, Women's networking events |
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Networkers failing memory fears



   A little know networking phrase is “recency”. You would probably like to be the person people think of first when they are about to make an investment in the products or services you provide. This article explains what “recency” … Continue reading

Posted in Business Networking, Business Networking Events, Business Networking Events, Business Networking Groups, Business Networking Groups, Business Networking Results, Business Networking Strategy, Business Networking Tips, Business Networking Training, Ladies network, Ladies networking, Lead Generation for accountants, Lead generation for solicitors, Marketing, Marketing for accountants, Marketing for solicitors, Professional Networking, Women's networking, Women's networking events |
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When networkers go bad



Not every introduction turns into a stream of profitable new clients yet it’s great when they do. Sometimes, things go wrong and the “connector” might get caught in the crossfire. This post highlights a real life business networking example, includes … Continue reading

Posted in Business Networking, Business Networking Events, Business Networking Events, Business Networking Groups, Business Networking Groups, Business Networking Results, Business Networking Strategy, Business Networking Tips, Business Networking Training, Business Networking Training, Ladies network, Ladies networking, Lead Generation for accountants, Lead generation for solicitors, Marketing for accountants, Marketing for solicitors, Professional Networking, Women's networking |
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7 reasons why networking is not a numbers game



Are networkers just numbers? Are you networking or just making up the numbers? I regularly hear that networking is a numbers game. I disagree. You probably don’t like being treated like a number so why treat anyone else like one? … Continue reading

Posted in Business Networking, Business Networking Events, Business Networking Groups, Business Networking Results, Business Networking Strategy, Business Networking Tips, Business Networking Training, Marketing, Marketing for accountants, Marketing for solicitors, Professional Networking |
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