The Black Hole of LinkedIn

You may not be connected to people that message you on LinkedIn. Before you decide that invading inboxes uninvited would be a great idea for your business, read this article about publishing and “mini-publishing” when online.

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LinkedIn email traffic is cloaked with spam messages

There seem to be far more ways to get to me than there used to be. I am surprised by the number of email from people or entities I have no interest in that land in my inbox. It seems that this is the price to pay for Publishing content, you are not the only one with a send button.

A recent development has taken me by surprise. I’m not upset when LinkedIn released a new feature allowing people or companies to spread their word. I’m allowed to use the technology too. What did surprise me was that, when I clicked to announce my interest in a service, I was tipped into a black hole.

We don’t know what we’re doing 

Thinking it was a mistake or a broken link I visited the website of the company and contacted them. I then get a message from someone who has no idea who, or what part of their organisation, actually had placed the message.

That is maddening. I find a gem in amongst many irrelevant rocks and I have to throw it away. The company that got me clicking are well known to me. In fact, I value what they have to offer. Yet I’m annoyed at them now. I am left with the impression that their service is not slick and their ability, never mind their willingness, to attend to issues that crop up is non-existent.

Blanding, not branding

It reminded me of an article I wrote titled “what are you doing to your brand on LinkedIn”. Not the snappiest title ever. It was about arguments that people get into when discussing bland subjects. The arguments will never go away even though discussions in some groups are dwindling. This is because some people have always wanted to publish, yet LinkedIn had no such mechanism, so they used discussions to get their point across.

Now LinkedIn let’s them publish almost anything they want, they no longer need the veneer of a discussion so they won’t get the feedback that illuminated discussions. One point I would like to make about Publishing on LinkedIn is a correction of a point of view I held previously. They have confirmed that whatever you publish is yours when I initially thought LinkedIn owned it. Which is good news if the audience decide it is relevant and bad news if it’s bland. Your messages are mini-publications too. So listen up for constructive feedback.

Wrap Up; I do recommend that you share things on LinkedIn and take advantage of it’s many features. Yet if you do get people to click, make sure they can get in touch easily. Publishing may be a facility that isn’t around forever yet it has proved popular so it may become an application they charge for.

Top Tip; If you are going to publish on the internet, why not publish a blog on your own website and tell your LinkedIn contacts that you have taken the plunge?

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