LinkedIn is topical, some refer to it as Facebook for business and it is growing daily. What started off as a recruitment tool is now free for all, literally. Here is one way not to invite people on LinkedIn; it’s to do with random connections. And this weeks top tip is a guide to LinkedIn etiquette.
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Why do you connect on LinkedIn?
Last week I responded to a connection request on LinkedIn. It was from someone who I had met at a networking event. They hadn’t offered me their card yet they had asked for mine. When I asked what they were going to do with it they told me they would contact me when they had some business for me. I thought that would be nice.
When I got the connection request I accepted and asked if there was any particular reason for connecting. There was no reply, so rather than miss an opportunity I gave them a call. When I mentioned the connection request they told me that they had someone that “does LinkedIn” for them so had no idea they had contacted me. I was a little surprised and asked how it was working for them. They said they didn’t know because they didn’t know anything about LinkedIn. It made me wonder how many other people are wandering about on LinkedIn. What drives you to connect with someone?
Why does this happen?
As soon as there are new ways of generating business our predatory instincts kick in. We learn how to keep this instinct in check yet it’s part of evolution. There are lot’s of people telling you that you will generate leads “up there”. There are many interested in how they can use the latest “thing” to make their life easier or generate profits. Learning new things can also have the opposite affect. It makes life harder when learning yet the dividends can be immense once the new skills are working for you.
With 60,000,000 users LinkedIn is going nowhere. Facebook is here to stay, topping 500 million members. Yet how many people have taken the time to learn about either in any detail? How many have learned about them in great detail? How many people generate income because of these platforms? How many people generate worthwhile profits? I’m afraid the answers to these questions are ever decreasing numbers.
Is there an alternative?
We have the opportunity to learn about things rather than get involved in strange behaviour or arguments (discussions often end that way “up here”). Yet what percentage of us do? Probably a smaller number than those in the previous paragraph.
You might be surprised to learn that I do not offer a LinkedIn course or have a LinkedIn book. I simply repeat the strategy that works best for me offline in online environments. Yet the fact that you’re reading this is probably because I went on a course and devoured a LinkedIn book. I’m not saying I know all about LinkedIn yet I can tell when people don’t.
Rather than cut them adrift it’s best to point them in the direction of various LinkedIn experts in the UK or elsewhere, they need to tell me where they’re stuck before I can judge who is most appropriate. I enjoy helping others progress. Meanwhile, those that want to know more can use Amazon or LinkedIn to search for a book. The ones I read are listed on my Amazon application on my profile. I learned how to use this on a course
Wrap up: What image are you presenting on LinkedIn? Don’t waste time in an environment until you’ve decided what results you want from it. Take a peek at what others are doing, ask some experts, read some posts, white papers or books. Then you are ready to get the results you deserve.
Top Tip: Keep your contacts open on LinkedIn. Having them closed will give people the impression that you are closed. If you are going to do that you may as well not join. Theories about people poaching your clients are unfounded. And here’s the link to help you understand how getting into an argument online is not going to help you one little bit http://bit.ly/bgIX3p
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